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How to Grow Your Rental Business

Dan Salerno / Director of Sales | October 15, 2013
Construction equipment market analysts and industry surveys show a shift from contractor’s buying equipment to renting. Several reasons for the shift have been reported. A fluctuating U.S. and world economy as well as EPA emissions regulations top the list.
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How to Grow Your Rental Business

Fleet Managers Rethink Outsourcing Maintenance and Repair

Andy Wilhelm / Sr. Product Manager | October 2, 2013
First the good news. Rod Sutton, editor of Construction Equipment magazine, revealed in his blog that 67% of Construction Equipment subscribers say they are outsourcing more maintenance and repair work.
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Fleet Managers Rethink Outsourcing Maintenance and Repair

How to Optimize CRM

Ross Conroy / Director of Digital Marketing | September 9, 2013
Every equipment dealer can optimize CRM systems for successful customers interactions: obtain, record and share customer information.
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How to Optimize CRM

Parts and Service Promotion Drives Dealer Profit

Andy Wilhelm / Sr. Product Manager | August 5, 2013
The most recent AED Cost of Doing Business Survey reveals the highest gross margin area of the business is in service (54.6%) and parts (27.2%). Yet despite high profitability, most dealers spend far less money promoting these profit centers than they do promoting new machine sales.
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Parts and Service Promotion Drives Dealer Profit

Commercial Banks, Farm Credit compete with Dealer Financing on Equipment

Dan Salerno / Director of Sales | July 25, 2013
The manufacturers of farm equipment often play a dominant role in the financing of their own products. But they are not the only game in town when it comes to equipment financing.
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Commercial Banks, Farm Credit compete with Dealer Financing on Equipment

Low Ethanol Demand is Hurting Corn Prices

Dan Salerno / Director of Sales | July 16, 2013
Demand for ethanol is hitting a wall. Oil companies are resisting the use of the corn-made fuel in their gasoline, now more than ever.
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Low Ethanol Demand is Hurting Corn Prices

Social Media Intelligence Begins With Data

Ross Conroy / Director of Digital Marketing | June 25, 2013
Strategically scanning social networks can deepen your understanding of markets and buyer behavior.
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Social Media Intelligence Begins With Data

Separating Good Data Sources from Bad

Mauricio Jurin / Director of Sales | May 1, 2013
The right list is often cited as the key to direct marketing success. But can you tell good data sources from bad? Whether you are looking for new customers, measuring market share or mining competitive intelligence, it all starts with the source.
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Separating Good Data Sources from Bad

Marketing without a Marketing Staff

Andy Wilhelm / Sr. Product Manager | April 23, 2013
Marketing in many construction equipment dealerships languished as a result of the recent recession. Now that the market is coming back, sales managers, business owners and other staff are trying to pick up the pieces. How can you get marketing going again without a marketing staff?
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Marketing without a Marketing Staff

How to Build Market Share Strategically

Dan Salerno / Director of Sales | March 27, 2013
The path to increasing market share doesn’t have to be risky or expensive if you’re smart and strategic about it. Here’s how to build market share strategically using market intelligence.
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How to Build Market Share Strategically

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