Lift Trucks

Find New Opportunities and Increase Market Share

Manufacturer, Dealer and Lender Insight

For a Clearer Market Perspective, Start with EDA

True market insight means having access to the cleanest, most comprehensive market data available. Data that not only guides your critical strategic decisions, but also leads you to the real sales opportunities. With EDA's equipment-data platform of 342,905 buyers purchasing over 1,293,725 Class I, II, III and more, you’ll have true insight.

See what no other source provides.

  • Access to objective market share reports and data
  • Identity proven buyers of lift trucks as they enter your market
  • Monitor competitor activity and target their customers
  • Generate leads your sales staff will actually pursue
  • Identify and exploit emerging market opportunities, before your competition
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Top 10 Lift Truck Types

The count of units and buyers for the 10 most common equipment types in our database.

EQUIPMENT TYPE BUYERS UNITS
C4 IC CUSHION 127,055 369,433
C5 IC PNEUMATIC 141,663 333,735
C1 SIT CUSHION 32,395 135,044
C3 L/L PALLET WR 14,875 72,605
I/C LIFT TRUCK 34,643 60,349
C1 SIT 3 WHEEL 21,871 52,007
C2 1REACH NISLE 17,250 50,858
C3 L/L PALLET HD 13,326 44,655
ELEC LIFT TRUCK 12,045 36,828
C2 CNTRBAL NISLE 9,853 32,134

EDA Online Solution

Our online interface is a robust business tool loaded with unmatched market insight and analytical tools. Including automated reporting, buyer equipment data from multiple sources, e-mail addresses, firmographics and more.

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EDA Online Solution
RESOURCES
  • Testimonial

    We use EDA information to track competitive brands and to determine exactly when leases are ending in our sales territories. Our sales management team also uses the data to track our inclusion in deals that have been completed. For the larger picture, our strategy is to grow through acquisition, and EDA helps us analyze markets and create sales territories that will work best for us post-acquisition.

    Kristin Carey, Marketing Manager Wisconsin Lift Truck Corp.

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  • White paper

    Huge ROI for Manufacturer

    Some strategic thinking and targeted market data brought unheard of benefits to an equipment manufacturer.

    Read the case study > >
  • Case Study

    Achieving Efficiency and ROI with Direct Marketing

    This second white paper in the Dealer Marketing 360 series, focuses on direct marketing for dealers. See how you be more efficient while increasing ROI.

    Read the white paper > >
  • Blog

    Making Sense of Big Data, Part One: Drinking from the Firehose

    We all see the term Big Data in the business press and in big-picture presentations from respected colleagues. The term is used to describe how successful businesses are using vast, yet granular troves of information to make decisions, particularly in sales and marketing.

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