Manufacturer, Dealer and Lender Insight
For a Clearer Market Perspective, Start with EDA
True market insight means having access to the cleanest, most comprehensive market data available. Data that not only guides your critical strategic decisions, but also leads you to the real sales opportunities. With EDA's equipment-data platform of 342,905 buyers purchasing over 1,293,725 Class I, II, III and more, you’ll have true insight.
See what no other source provides.
- Access to objective market share reports and data
- Identity proven buyers of lift trucks as they enter your market
- Monitor competitor activity and target their customers
- Generate leads your sales staff will actually pursue
- Identify and exploit emerging market opportunities, before your competition
Top 10 Lift Truck Types
The count of units and buyers for the 10 most common equipment types in our database.
| EQUIPMENT TYPE | BUYERS | UNITS |
| C4 IC CUSHION | 127,055 | 369,433 |
| C5 IC PNEUMATIC | 141,663 | 333,735 |
| C1 SIT CUSHION | 32,395 | 135,044 |
| C3 L/L PALLET WR | 14,875 | 72,605 |
| I/C LIFT TRUCK | 34,643 | 60,349 |
| C1 SIT 3 WHEEL | 21,871 | 52,007 |
| C2 1REACH NISLE | 17,250 | 50,858 |
| C3 L/L PALLET HD | 13,326 | 44,655 |
| ELEC LIFT TRUCK | 12,045 | 36,828 |
| C2 CNTRBAL NISLE | 9,853 | 32,134 |
EDA Online Solution
Our online interface is a robust business tool loaded with unmatched market insight and analytical tools. Including automated reporting, buyer equipment data from multiple sources, e-mail addresses, firmographics and more.
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White paper
Dealers Benefit from EDA Integration
Dealers are growing their core business and targeting vulnerable competitor replacements using EDA data. The key is not giving salespeople more data, but giving them the right data at the right time.
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Case Study
Dealer Marketing 360 Getting Started with eMarketing:
In this final installment of the Dealer Marketing 360 series, we’ll try to help you define and navigate the eMarketing options that are available.
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Blog
Making Sense of Big Data, Part One: Drinking from the Firehose
We all see the term Big Data in the business press and in big-picture presentations from respected colleagues. The term is used to describe how successful businesses are using vast, yet granular troves of information to make decisions, particularly in sales and marketing.
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