Manufacturer, Dealer and Lender Insight
For a Clearer Market Perspective, Start with EDA.
True market insight means having access to the cleanest, most comprehensive market data available. Data that not only guides your critical strategic decisions, but also leads you to the real sales opportunities. With EDA's equipment-data platform of 2,656,172 buyers purchasing over 6,803,012 combines, tractors, balers and more, you'll have true insight
See what no other source provides.
- Access to objective market share reports and data
- Identity proven buyers of agriculture equipment as they enter your market
- Monitor competitor activity and target their customers
- Generate leads your sales staff will actually pursue
- Identify and exploit emerging market opportunities, before your competition
Top 10 Agriculture Equipment Types
The count of units and buyers for the 10 most common equipment types in our database.
| EQUIPMENT TYPE | UNITS | BUYERS |
| UTILITY TRACTOR | 1,772,878 | 985,562 |
| UTILITY LOADER | 1,270,203 | 1,040,022 |
| ZERO TURN MOWER | 508,195 | 407,723 |
| COMBINE | 404,499 | 185,525 |
| ROTARY CUTTER | 392,061 | 345,984 |
| UTILITY VEHICLE | 380,276 | 282,844 |
| ROUND BALER | 219,903 | 159,599 |
| PLOW/DISK | 198,517 | 132,008 |
| UTILITY TLB | 170,496 | 155,315 |
| 4WD AG TRACTOR | 168,234 | 85,581 |
EDA Online Solution
Our online interface is a robust business tool loaded with unmatched market insight and analytical tools. Including automated reporting, buyer equipment data from multiple sources, e-mail addresses, firmographics and more.
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White paper
Dealers Benefit from EDA Integration
Dealers are growing their core business and targeting vulnerable competitor replacements using EDA data. The key is not giving salespeople more data, but giving them the right data at the right time.
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Case Study
Marketing 101: An Overview
This first white paper in the Dealer Marketing 360 series is an overview of marketing tactics, specifically for dealers.
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Blog
Making Sense of Big Data, Part One: Drinking from the Firehose
We all see the term Big Data in the business press and in big-picture presentations from respected colleagues. The term is used to describe how successful businesses are using vast, yet granular troves of information to make decisions, particularly in sales and marketing.
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