Agriculture

Find New Opportunities and Increase Market Share

Manufacturer, Dealer and Lender Insight

For a Clearer Market Perspective, Start with EDA.

True market insight means having access to the cleanest, most comprehensive market data available. Data that not only guides your critical strategic decisions, but also leads you to the real sales opportunities. With EDA's equipment-data platform of 2,656,172 buyers purchasing over 6,803,012 combines, tractors, balers and more, you'll have true insight

See what no other source provides.

  • Access to objective market share reports and data
  • Identity proven buyers of agriculture equipment as they enter your market
  • Monitor competitor activity and target their customers
  • Generate leads your sales staff will actually pursue
  • Identify and exploit emerging market opportunities, before your competition
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Top 10 Agriculture Equipment Types

The count of units and buyers for the 10 most common equipment types in our database.

EQUIPMENT TYPE UNITS BUYERS
UTILITY TRACTOR 1,772,878 985,562
UTILITY LOADER 1,270,203 1,040,022
ZERO TURN MOWER 508,195 407,723
COMBINE 404,499 185,525
ROTARY CUTTER 392,061 345,984
UTILITY VEHICLE 380,276 282,844
ROUND BALER 219,903 159,599
PLOW/DISK 198,517 132,008
UTILITY TLB 170,496 155,315
4WD AG TRACTOR 168,234 85,581

EDA Online Solution

Our online interface is a robust business tool loaded with unmatched market insight and analytical tools. Including automated reporting, buyer equipment data from multiple sources, e-mail addresses, firmographics and more.

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EDA Online Solution
RESOURCES
  • Testimonial

    We use EDA information to track competitive brands and to determine exactly when leases are ending in our sales territories. Our sales management team also uses the data to track our inclusion in deals that have been completed. For the larger picture, our strategy is to grow through acquisition, and EDA helps us analyze markets and create sales territories that will work best for us post-acquisition.

    Kristin Carey, Marketing Manager Wisconsin Lift Truck Corp.

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  • White paper

    Huge ROI for Manufacturer

    Some strategic thinking and targeted market data brought unheard of benefits to an equipment manufacturer.

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  • Case Study

    Uncovering Opportunities and Getting Off the Cow Path

    This fifth white paper, in the EDA Dealer Marketing 360 series, we take the logical next step of exploring current sales approaches through that enhanced lens of market intelligence.

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  • Blog

    Making Sense of Big Data, Part One: Drinking from the Firehose

    We all see the term Big Data in the business press and in big-picture presentations from respected colleagues. The term is used to describe how successful businesses are using vast, yet granular troves of information to make decisions, particularly in sales and marketing.

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